WARAIRE BOSWELL (“WB Custom”) established a loyal following by placing quality and functionality as the number one priority in every piece he produces. Standing tall at 6’7”, Mr. Boswell developed his namesake brand out of necessity. A California native, Boswell began his career working for United Talent Agency and William Morris Agency, two of the most prestigious talent agencies in the industry. It was here that the agents took notice of Boswell’s unique combinations and attention to detail that they inquired about the bespoke services for themselves. Boswell’s work became so prevalent amongst his colleagues and associates he parted ways from the agency and began making custom menswear full-time. As his popularity increased amongst the agents, word spread to their clients, most professional athletes including Chris Bosh, Tyson Chandler and LeBron James who found that mass produced clothing often didn’t fit their body’s unique statures.
While his roots lie within athletes, Mr. Boswell is no stranger to dressing A-list celebrities for events and award shows such as The Golden Globes and The Grammys, as well as tastemakers and industry insiders on a consistent basis. Mr. Boswell served as an independent correspondent for Minolta & BSN publication for NY Fashion Week. He designed and participated in the Sony Pret A PSP show, hosted by Sony Computer Entertainment of America and designed (3) three cases for the PSP device, which were showcased alongside his spring collection. Other participating designers included Diane von Furstenberg, Marc Jacobs, Coach and LRG. Furthermore, Mr. Boswell has been featured in the top men's fashion and lifestyle publications, websites, and blogs vital to the menswear industry.
What continually sets the WB Custom brand apart from its contemporaries is the designer’s uncanny ability to provide a unique look to clients of various heights and shapes. One’s size puts no limitations on construction. The brand has a diverse set of customers that range from a variety of backgrounds and professions from all around the globe. Mr. Boswell is able to create custom designs that can adapt to anyone’s signature style. From flamboyant celebrities to conservative businessmen alike, anyone can find solace in WB Custom.
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